Moooi Salone del Mobile 2013
We created a visual and tangible brand experience, an unexpected welcome. Surprising the visitor with a recognizable yet distinctive and daring MOOOI interior. The concept visualizes an atmosphere like there’s actually someone living in a setting we can all relate to. Every object tells it's story. Erwin Olaf's photography collaborates perfectly with the 3D world in the sets in an intimate simplicity of beauty.