Moooi Salone del Mobile 2013

We created a visual and tangible brand experience, an unexpected welcome. Surprising the visitor with a recognizable yet distinctive and daring MOOOI interior. The concept visualizes an atmosphere like there‚Äôs actually someone living in a setting we can all relate to. Every object tells it's story. Erwin Olaf's photography collaborates perfectly with the 3D world in the sets in an intimate simplicity of beauty.

Concept, Styling
1 Week
50.000 visitors